Overview
8 semesters
This comprehensive course outline provides a foundation for a Bachelor of Science in Church Marketing and Communication, covering essential topics in church marketing, communication, and digital media. The capstone project allows students to demonstrate their mastery of the program's learning objectives.
COURSE OUTLINE
Semester 1
- CMC 101: Introduction to Church Marketing (3 credits) - Overview of church marketing principles and practices
- COM 101: Communication Skills (3 credits) - Development of effective communication skills
- THE 101: Introduction to Theology (3 credits) - Overview of theological studies and principles
- BIB 101: Introduction to Biblical Studies (3 credits) - Introduction to biblical studies and interpretation
- PHL 101: Philosophy and Logic (3 credit) - Introduction to Philosophy and logic
Semester 2
- CMC 102: Church Communication (3 credits) - Study of church communication principles and practices
- MKT 101: Marketing Principles (3 credits) - Study of marketing principles and practices
- CMC 103: Digital Media for Churches (3 credits) - Study of digital media principles and practices for churches
- THE 102: Christian Leadership (3 credits) - Study of Christian leadership principles and practices
- COM 102: Public Speaking (3 credits) - Development of public speaking skills
Semester 3
- CMC 201: Church Branding and Identity (3 credits) - Study of church branding and identity principles and practices
- MKT 201: Marketing Strategy (3 credits) - Study of marketing strategy principles and practices
- CMC 202: Social Media for Churches (3 credits) - Study of social media principles and practices for churches
- THE 201: Biblical Communication (3 credits) - Study of biblical communication principles and practices
- CMC 203: Church Website Development (3 credits) - Study of church website development principles and practices
Semester 4
- CMC 204: Church Marketing Strategy (3 credits) - Study of church marketing strategy principles and practices
- MKT 202: Marketing Research (3 credits) - Study of marketing research principles and practices
- CMC 205: Visual Communication for Churches (3 credits) - Study of visual communication principles and practices for churches
- THE 202: Christian Ethics in Communication (3 credits) - Study of Christian ethics in communication principles and practices
- CMC 206: Church Event Planning (3 credits) - Study of church event planning principles and practices
Semester 5
- CMC 301: Advanced Church Marketing (3 credits) - Advanced study of church marketing principles and practices
- MKT 301: Digital Marketing (3 credits) - Study of digital marketing principles and practices
- CMC 302: Church Communication Campaigns (3 credits) - Study of church communication campaigns principles and practices
- RES 301: Research Methods (3 credits) - Introduction to research methods and design
- CMC 303: Church Storytelling (3 credits) - Study of church storytelling principles and practices
Semester 6
- CMC 304: Church Brand Management (3 credits) - Study of church brand management principles and practices
- MKT 302: Non-Profit Marketing (3 credits) - Study of non-profit marketing principles and practices
- CMC 305: Advanced Digital Media for Churches (3 credits) - Advanced study of digital media principles and practices for churches
- CAP 301: Capstone Project Proposal: (3 credits) - Development of a capstone project proposal
- CMC 306: Church Technology Trends (3 credits) - Study of church technology trends and innovations
Semester 7
- CMC 401: Advanced Church Communication (3 credits) - Advanced study of church communication principles and practices
- CMC 402: Church Marketing Internship (3 credits) - Supervised internship in church marketing
- CAP 402: Capstone Project Implementation (3 credits) - Implementation of the capstone project
- CMC 403: Church Social Media Strategy (3 credits) - Study of church social media strategy principles and practices
- CMC 404: Church Website Optimization (3 credits) - Study of church website optimization principles and practices
Semester 8
- CMC 405: Strategic Church Marketing (3 credits) - Study of strategic church marketing principles and practices
- CAP 403: Capstone Project Completion (6 credits) - Completion of the capstone project
- CMC 406: Church Marketing Ethics (3 credits) - Study of church marketing ethics principles and practices
- CMC 407: Advanced Church Communication Strategies (3 credits) - Advanced study of church communication strategies and practices
- CMC 408: Reflection and Practice (3 credits) - Reflection on church marketing and communication practice
Program Outcomes:
- Graduates will be equipped to develop and implement effective church marketing and communication strategies.
- Graduates will demonstrate a deep understanding of church marketing and communication principles and practices.
- Graduates will be able to apply church marketing and communication principles in various contexts.
- Graduates will be prepared for careers in church marketing, communication, and related fields.
This program prepares students for careers in church marketing, communication, and related fields, and provides a strong foundation for further study and professional development.
